Thursday 15 January 2015

Wal-Mart Changed Their Price Match Policy and Target is Leaving Canada



I was going to write a blog on Wal-Mart vs. Target until I got up today and read the news that Target is closing its 133 Canadian stores. I am not surprised. Any visit I have to a Target store has not been pleasant and has greeted me with empty shelves and product listed in flyers that was not available in the stores. So what is a shopper to do???
Target Leaves Canada
 
Well I am not a Wal-Mart fan either. I have just discovered that they have changed their price match policy and no longer match store- to- store brands for the Great Value brand. Well that has done nothing but lose my business. I thought I would become a Target customer and was hoping that the stores had improved. No apparently they are just giving up and turning tail and running home. Maybe that says something for the Canadian consumer. We maybe the country accused of saying sorry all the time but our passive aggressive nature has just won a war on discount stores. But back to Wal-Mart for a moment, why would a large chain of stores that is making a huge amount of money on the backs of people who can barely feed their family change a policy that makes them money?


Simple…greed. When I see a large store chain change something that betters their bottom dollar and takes more away from the consumer my blood boils. It pains me to see the customer who scrapes together every penny (sorry nickel now) to make a weekly grocery trip to Wal-Mart stand at the cash and be turned down for price matching store-to-store products and have to put groceries back because they do not have enough money and to make it worse it is stapes, eggs, bread, milk and meat. What has this world come to? As far as I am concerned Wal-Mart can leave Canada too for this selfish action alone.
 
So what if they did leave Canada? What would happen? I believe we may just be better off. For many years we survived with our Zellers and enjoyed the lower priced items available. We did fine as the Canadian consumer kept the Canadian dollar north of the boarder. Not the case anymore we are passive and allow large US companies to come in and buy up our retailers until there are none. I suppose this was a survival technique, although it did not go over well with this writer. So who is going to replace Target?

Who knows and who cares? I hear the Target employee’s cry of what am I going to do without a job and my sympathies are with those people. I am sorry to say I am not sorry to see you go Target. The only deal I ever got there was the school supplies for the children, otherwise it was never a deal and the prices were always higher than Wal-Mart (look there is my comparison).
 
So as we move forward from another failed attempt to Americanize Canadians we look back on the lesson learned and thumb our noses at you on the way out. Bring on the next retailer we will judge you as passively and aggressively as we have your predecessor.  Score: Maple Leaf 1.


Hey here is a good plan...buy local!!!

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